Our Team
Elim Cheung
Founder of Project IN
Elim Cheung is a Hong Kong–born visual artist, multimedia designer currently based in Australia. She is studying
Design and Media Communication at Monash University, where her creative practice explores the intersection of
personal experience, cultural identity, and social commentary. Elim works across painting, printmaking, photography,
textiles, and digital media—blending traditional and experimental techniques to explore environmental and
humanitarian concerns.
Her work is grounded in emotional storytelling and symbolic spatial design, often highlighting the cycles of societal
struggle and resolution. Drawing from her cross-cultural upbringing and multilingual fluency in English, Cantonese, and
Mandarin. Elim uses art and design to foster empathy, critique systems, and promote sustainable, community-focused
innovation.
Louise Pou
Advisor of Project IN
Louise is a visual artist and arts educator based in Hong Kong. She specializes in animation with interests in photography, illustration and sound design. She has a singular goal of capturing a changing city and to make sense of her role in it. Process-driven, her go-to animation techniques range from hand drawn with pencil on paper and object-based animation. She is currently an art director at WARE, a multimedia design studio that focuses on creating interactive media
experiences for museums and commercial brands.
She is also a part time lecturer at CityU SCM. She graduated from CalArts MFA Experimental Animation & BA Film in Baptist University. Her latest film is 'Survival HK'.
Ronnie Cheung
Founder
Ronnie Cheung is a seasoned analytic professional with decades of experiences in social impact, corporate governance,
and sustainability-focused analytics. As founder of Sustainability Analytics Pty Limited, he leverages his deep expertise in
corporate governance, compliance, and responsible investment to build data intelligence tools that decode consumer
values, forecast lifestyle trends, and guide ethical business strategy.
With a background as a Graduate of the Australian Institute of Company Directors, Chartered Financial Analyst
charterholder, CPA Australia, and Applied Responsible Investment certificate holder, Ronnie has served as a fund
manager, NGO and investment governance advisor, and board director across Asia-Pacific.
His roles include:
Non-Executive Director, Warrandyte Community Bank, Victoria, Australia (part of the Bendigo Bank network)
Advisor - Responsible Investment, Investment Governance and Business Governance, The Salvation Army Hong Kong
Chief Financial Analyst, Metropolitan Planning Sustainability Assessment Project (Hong Kong Government consultancy project)
Audit Committee Chair and Independent Non-Executive Director, a leading facility management company (HKEX-listed; annual revenue exceeding AUD 1.4 billion)
Chief Financial Officer, Culturecom Holdings Limited (HKEX: 0343): led intellectual property business digitalisation and transformation initiatives, cross-border cryptocurrency payment strategy, risk management, and corporate governance
Venture Capital Investment Team Member, China.com (NASDAQ: CHINA)
Fund Manager - Asia Pacific Equities and Sovereign Wealth Funds, Nomura Asset Management
Fund Manager - Asia Pacific Equities, HSZ Group (HSBC Private Bank Zurich investment management affiliate); Responsible Officer licensed by the Hong Kong Securities and Future Comission (SFC) for regulatory compliance and risk management: participated in sponsoring the first China focused fun listed on the Zurich Stock Exchange
Steven Tang
Advisor
Steven Tang, is an independent non-executive director of the Company. He was appointed as an independent non-executive director in June 2026. He is primarily responsible for providing independent advice and judgment to the Board.
From June 2019 to July 2021, Steven Tang served as an independent director and chairman of the audit committee of Uxin Limited, a company listed on Nasdaq (stock code: UXIN). From January 2007 to January 2023, he served as a senior advisor to Warburg Pincus China.
Since October 2021, Steven Tang has been an independent director of Gogox Holdings Limited, a company listed on the Stock Exchange (stock code: 2246), and since May 2022, he has been an independent director of Infintius Group Limited, a company listed on the Stock Exchange (stock code: 1961). Steven Tang has also been a director of Huba Hong Kong Limited since October 2022 and a senior advisor to L Catterton LLC since February 2023. Since March 2023, he has served as a non-executive director and chairman of the board of Mushan Group Holdings Limited, a company listed on the Stock Exchange (stock code: 1817). Steven Tang is currently also a director of Zhi Ying Capital Management Limited.
Steven Tang obtained a Bachelor’s degree in Electrical and Electronic Engineering from the University of Nottingham in the United Kingdom in August 1979 and a Master’s degree in Business Administration from the University of Bradford in the United Kingdom in June 1979. Since June 2013, Steven Tang has been a Fellow of the Hong Kong Institute of Directors.